These days, actors as well as filmmakers do not mind going out of the way in order to promote their films. They visit sets of TV reality shows, daily soaps, and other events to create awareness about their upcoming project amongst the audience. However, you might have not heard about co-actors getting engaged just to promote their film. This is actually happening and the leading lady of the movie 2 States, Alia Bhatt has sent out a public invite for her engagement ceremony with Arjun Kapoor. This invite is a part of a promotional strategy for the screen adaptation of the book 2 States, written by Chetan Bhagat. With this, the makers of 2 States, Sajid Nadiadwala and Karan Johar plan to launch the movie promo on the web. These two film producers are co-producing 2 states under their respective banners.
Trailer for this Karan Johar and Sajid Nadiadwala co-produced film will be launched tomorrow, which is 28th February. The engagement invitation is a way to generate a buzz about the trailer launch. Actress Alia Bhatt also posted an engagement card on Twitter, which is a popular social networking platform. This card read, “As esteemed members of the family, you are invited to the engagement ceremony (or the ‘2 States‘ movie promo launch) between Krish Malhotra (Arjun Kapoor) and Ananya Swaminathan (Alia Bhatt). Please come and bless the couple on: Feb 28, Mahurat: 12 noon, Venue: YouTube, Twitter, Facebook or generally all over the web. No gifts or flowers please. Shagun only in the form of movie tickets on wedding (film release) day.” The two films old actress is happy and excited about the way 2 States has come out for her. Expressing her excitement, she posted a message along with the card, which said, “I am getting engaged.” Here is the card that Alia posted on Twitter:
Directed by newbie Abhishek Varman, 2 States will be released on 18th April this year by producers Sajid Nadiadwala and Karan Johar!