The trailer of Sajid Nadiadwala’s production 2 States was released on the 28th of February 2014 at an event held at PVR Cinemas in Juhu, Mumbai. The lead pair, Alia Bhatt and Arjun Kapoor, was present at the launch along with their director Abhishek Varman. Karan Johar and Sajid Nadiadwala, the co-producers of the film, represented their respective banners Dharma Productions and Nadiadwala Grandson Entertainment Pvt Ltd. The trailer created a lot of buzz at the launch and even on the internet. All the journalists were very excited about the chemistry between the two actors that was evident in the trailer. The promo, which was also launched across the internet at 12:00 pm on Friday, received more than 12,64,863 views before the day ended. The reason for this could be the positive reviews the trailer has received, the chemistry between Alia and Arjun, or even the kiss that they share.
Commenting on the kiss that has created a lot of buzz and spiked some rumors about the lead pair, Karan Johar said “The display of emotion has become bold. It’s great that the new generation is kissing on screen. I like to watch kissing scenes, it’s wonderful. And people also like to see it, so it’s all about kissing.” He said unlike the senior actors, the new ones are more open to kissing on screen and the young audience is also receptive towards such scenes in the movies. Karan Johar also thanked Sajid Nadiadwala for collaborating with Dharma Productions to make this movie. Sajid had bought the rights of Chetan Bhagat’s novel 2 States and had been wanting to make a screen adaptation of the book since many years. He had spoken to many actors before Karan approached him with the idea to sign Arjun Kapoor. Sajid then decided to co-produce the film with Dharma productions. “This book has had a strange journey. When Karan came to me saying that let’s make it with Arjun, I fell down from the chair and then when we started making the film and after several stages, after the final output, I thought Karan was right and I am proud of him and the moment when I said yes!” said Sajid.